Project Questionnaire

Let’s Talk Branding

Whether you’re just getting started or levelling up, this form helps me understand your goals and what kind of magic we’re about to create together. No wrong answers. Just honest ones.

About your business

Your Name

Business Name (If you're still deciding, list your favourites or “working titles”)

Email

Phone Number

Tell me about your products, services, or the genius behind what you offer

Where are you based?

Who is your target market?

When did you start this business?

Why did you start this business?

Branding Vibes

Do you have an existing brand or is this from scratch? (Include links if you've got an old logo, website or social media)

What’s driving this branding project? Eg. Starting something new, rebranding, targeting a new audience, not vibing with your current look?

If your brand was a person, how would you describe their personality? E.g. bold and cheeky, warm and wise, luxe and polished, chill and creative…

What do you want your brand to feel like to your ideal client?

Are there any colours, fonts or styles you LOVE?

Any colours, styles, or design directions you want me to avoid?

What visuals or motifs feel like you? Eg. ocean, mountains, florals, minimalism, Māori symbols, celestial stuff, etc.

What do you need from your branding project? Tick as many as apply

Logo design

Submark or Icon

Brand colour palette

Typography/font suite

Brand style guide

Social media templates

Business card or stationery

Packaging or labels

Signage

Something else?

How will you be using your brand? Eg. online only, physical products, uniforms, vehicle signage, packaging…

Do you need a website too?

Project Details

What’s your ideal timeline?

What’s your budget for this project?

Anything else I should know before I quote?

Do you have any files, images, or inspiration that could help me understand your vision?

Up to 10 image, document or design files (5MB limit per file)

Address

Thanks for sending this info through! I will be in touch shortly with your quote 😊

Graphic Designer - Website Designer - Creative

Contact

0204 157 8844
leah@ladeda.nz

Studio

I’m based in Waikato, New Zealand, but I work with clients all over Aotearoa and Australia. Get in touch, I’d love to hear about your next creative project.